Full job description
Develop and execute a comprehensive digital marketing strategy aligned with the company’s objectives and budget constraints
Manage and mentor a team of digital marketing specialists, ensuring their skills are up-to-date and that they deliver high-quality work
Plan and execute digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, content marketing and display advertising
Oversee the creation of engaging and relevant digital content, including blog posts, social media updates, videos, info graphics and other multimedia assets
Monitor and optimize website content and structure for improved search engine rankings and organic traffic growth
Develop and implement a social media strategy to grow the company’s online presence, engage with the audience, and drive lead generation
Plan and execute email marketing campaigns, including segmentation, A/B testing and performance analysis
Monitor and analyze the performance of digital marketing initiatives using tools like Google Analytics, marketing automation platforms and other relevant software
Manage the digital marketing budget effectively, ensuring that resources are allocated efficiently to achieve the best possible results
Stay updated on industry trends and competitive landscapes to identify opportunities and threats and adjust strategies accordingly
Continuously improve website and landing page performance to increase conversion rates and achieve business objectives.
Profile Requirements:
Graduate with 6-10 years of experience as Ad Campaign specialist in the Digital Marketing
In-depth knowledge of digital marketing channels, tools and best practices in real time experience in Ad campaign experience must be required for this position.
Proficiency in marketing automation platforms like SEO tools, Google Ads, YouTube Channels, Content Writing, Video Editing quality and other relevant tools for effective campaigning
Excellent leadership, team management skills and weekly, monthly internal auditing skills
Creative thinking and passion for staying up-to-date with industry standards and follow trends
Preferred healthcare industry experience candidates working under digital marketing dept.
Job Type: Full-time
Pay: ₹60,000.00 – ₹100,000.00 per month
Benefits:
- Food provided
- Paid sick time
- Provident Fund
Education:
- Bachelor’s (Preferred)
Experience:
- Campaign Specialist: 10 years (Preferred)
Work Location: In person
Application Deadline: 30/08/2025
Expected Start Date: 01/09/2025
